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October 14, 2009

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Green MaGIC casts design spell

CHINA'S best young designing minds are competing in MaGIC to invent the best in the latest generation of green products.

The innovative competition, Made Green in China, aims to embed green design principles into made-in-China product.

It is sponsored by Greennovate, a small environmental consultancy that runs community and corporate environmental programs.

The ongoing MaGIC competition is open to all Chinese university students and encourages them to learn about sustainability and applying environmental best practices into their own designs.

The competition, which runs through November 30, accepts submissions on Greennovate's Website

"A more sustainable future begins with smarter, greener design," Greennovate founder Mihala Hladin says.

Instead of awarding cash prizes to winners, Greennovate and partners Frog Design and Eno Youth award summer internships for a month with accomplished designers.

The competition theme is using waste as a resource and it draws inspiration from the Plastiki Expedition.

Founded by David de Rothschild, the Plastiki Boat, made from more than 12,000 plastic bottles, will sail from San Francisco in late this year for Sydney, Australia, to raise awareness about waste in the oceans.

To promote the competition, sustainability experts at Greennovate will conduct a MaGIC tour to universities in Shanghai, Guangzhou (Guangdong Province) and Chengdu (Sichuan Province).

Greenovate will conduct an online survey of young Chinese people's attitudes about environmental issues, such as perceptions of green products and brands, what defines quality of life and issues behind consumerism and manufacturing.

Greennovate has five experts and uses volunteers to provide sustainable solutions to industry and provide environmental education to the community.

Started two years ago, Greennovate uses a bottom-up approach and tries to build environmentally sustainable practices into the daily operations of companies and the daily activities of communities, says Hladin.

One project with FedEx China builds environmental awareness and sustainability at the company's office in Wuhan, Hubei Province. More than 150 employees take part in the program that incorporates green best practices and decision-making into operations. It also reaches out to high school students and their communities.

Another initiative is the Gecko project of free environmental education and activities in schools in cities in Guizhou, Hubei, Zhejiang, Qinghai and Yunnan provinces.

As part of this program, boutique eco resort Naked Retreat organized Shanghai students to clean up rubbish around Moganshan Road.

For more information Greennovate and the MaGIC initiative visit


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