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January 16, 2021

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Juss Event to promote local talent

JUSS Event, the organizer of Shanghai’s top-tier international competitions and events, is venturing into the extremely competitive but profitable world of sports agency, and has signed up two promising Chinese athletes, tennis player Hua Runhao and motor racer Zhou Guanyu, as its first clients.

“Tennis and motor racing are two commercially successful sports,” said Yang Yibin, general manager of Juss Event.

“But we are still missing top Chinese athletes in these two sports,” he added, suggesting the need for more intermediaries to boost the profile of local talents and negotiate on their behalf.

And state-owned Juss Event fits the bill perfectly and has valuable experience of it. As the country’s leading and earliest sports event organizer, it has successfully hosted sporting events in the city like the Formula One Chinese Grand Prix, ATP 1000 Rolex Shanghai Masters and equestrian Global Champions Tour for more than a decade.

“Our company has reached its full potential regarding event management in 2019, presenting 12 international events in a calendar year,” said Yang. “So we have decided to expand into other areas to develop the company further. Sports agency is our latest exploration, and we hope one day it will become one of the company’s core businesses.”

Yang said Juss Event’s support for Hua and Zhou will mainly be on the commercial level. The company will help them out with sponsorships, secure competitive opportunities, provide more exposure and explore the commercial values of the two athletes.

“We will be working while also learning. It’s a new field for us, and we will borrow from the experience of other sports management and talent companies like IMG and SECA,” Yang added.

Juss Event was among the many organizations that took a big hit due to the coronavirus pandemic last year. The only major event it could manage in 2020 was a new amateur tennis tournament, One-Point-Win, to replace the canceled Shanghai Masters.

The date for the 2021 F1 Chinese Grand Prix has yet to be undecided. As per FIA’s newly released race calendar, the 2021 championship will start in Bahrain instead of Australia in March.

“We have asked the FIA to move the Chinese GP to the second half of the year,” said Yang.

“Hopefully, the 2021 Rolex Shanghai Masters will be held as per schedule.”


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