Germany’s Rodenstock expands its optometry products in China
Print Edition
German optometry giant Rodenstock continues to expand and advance its business further into China. Relying on its “System of Better Vision,” Rodenstock is the only German brand that offers both lenses and frames.
At the 14th China (Shanghai) International Optics Fair that ran from February 18-20, Rodenstock presented its new collections including “Perfection,” “Porsche Design,” “Claudia Schiffer by Rodenstock” and “Mercedes-Benz Style.”
The “Claudia Schiffer by Rodenstock” series include feminine sunglasses and optical frames. It uses cellulose acetate as the material for the front frame and combines various metals. The entire design is rounder and softer, expressing the unique beauty and charm of a woman.
In the future, the company will bring Chinese consumers more diverse eyewear designs, and their superior ingenuity and originality will bring various consumers a unique wearing experience.
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