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March 20, 2019

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Chinese adventurers returning to nature

Forest tourism is gaining popularity among Chinese travelers who are seeking a return to nature. Last year, China’s forest tourism industry developed quickly, and the number of tourists participating in forest and health-related tourism hit more than 1.6 billion, a rise of over 15 percent from a year earlier, according to the National Forestry and Grassland Administration.

High-speed railway, enhanced efforts on the protection of forest tourism attractions, more diversified forest tourism experiences like nature education, forest exploration, hiking and camping all provide a rare development chance of China’s forest tourism market, said online travel operator Tuniu.

Families are the major groups experiencing forest tourism. Tourists born in the 1980s and 90s accounted for 39 percent and 32 percent among forest tourism tourists, and activities like hiking and exploration are popular among them, followed by seniors who seek health care and leisure experiences.

Educational forest tours are also popular, and Zhangjiajie National Forest Park, with a forest coverage of 98 percent, and Xishuangbanna Forest Park are among some popular destinations.


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