Selling Britain to Chinese
November 17, 2012, Saturday
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Print Edition
Print Edition
BRITISH Airways and VisitBritain, Britain's tourism agency, have launched a marketing campaign - including discounted flight tickets - to entice Chinese to visit the UK. The Big British Invite campaign features Britons such as the Chief Yeoman Warder of the Tower of London inviting Chinese people. The first phase features fares from 3,300 yuan (US$529) from Shanghai and 4,000 yuan from Beijing to the UK in economy class, and 9,900 yuan from Shanghai and 10,600 yuan from Beijing in first class.
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