SHANGHAI’S retail scene continues to evolve with each new opening, showcasing an ever-growing range of innovative, experience-driven spaces in the city.

From Louis Vuitton’s elegant pop-up hotel in a century-old villa to Matcha Wang’s authentic Japanese matcha delights, these new stores offer more than just products; they offer an opportunity to engage with the brand on a deeper, more immersive level.

Whether it’s the luxury of LV’s “art of travel” or the Scandinavian charm of O’eat’s cozy atmosphere, Shanghai remains a city where creativity and commerce come together to craft memorable experiences.

Shanghai’s retail scene continues to evolve with each new opening, showcasing an ever-growing range of innovative, experience-driven spaces in the city.

From Louis Vuitton’s elegant pop-up hotel in a century-old villa to Matcha Wang’s authen­tic Japanese matcha delights, these new stores offer more than just products; they offer an opportunity to engage with the brand on a deeper, more immersive level.

Whether it’s the luxury of LV’s “art of travel” or the Scan­dinavian charm of O’eat’s cozy atmosphere, Shanghai remains a city where creativity and commerce come together to craft memorable experiences.

Matcha Wang

Matcha Wang has opened its first store in Shanghai at HAI550 on Huaihai Road. The brand’s focus is on “authentic Japanese matcha flavors,” care­fully selecting premium-grade matcha from Uji, Japan.

Special izing in matcha drinks and desserts, without any added artificial flavorings or colorings, the Matcha Wang store’s star products include the yuzu matcha Latte and salted matcha soft serve, both celebrated for their elegant af­tertaste and pure flavor.

Louis Vuitton

As a legendary brand cen­tered around the “art of travel,” Louis Vuitton took romance to new heights. From flowing travel symbols to immersive living scenes, the space per­fectly reflected the brand’s 160-year passion for and ex­ploration of travel.

This was not just a simple display area; it was filled with surprises at every corner.

Entering the lobby, inspired by the iconic Keepall travel bag, felt like one was going on an elegant journey. The Speedy 1930 room exuded vintage charm, with sunlight stream­ing through the windows onto the signature handbags, creat­ing a perfect ambiance.

There was also the daz­zling Speedy P9 vault, the Parisian-style Alma terrace, a champagne bar that traced the origins of the Noé bag, and even the Neverfull gym, all of­fering creative and thoughtful touches.

Why did LV choose this par­ticular location on Wukang Road for such a special limit­ed-time hotel?

The answer was simple — the atmosphere here was a perfect match! As a national-level tourist district, Wukang Road is one of Shanghai’s “city landmarks,” lined with historical Western-style build­ings full of old-world charm. This combination of style and history complements LV, an international brand rich in heritage.

It’s worth noting that the Spanish-style villa itself is a standout. After undergoing restoration in early 2024, it was finally unveiled last year.

Louis Vuitton has created a new limited-time experi­ence space, the “Louis Vuitton Hotel,” at a century-old West­ern-style house on Wukang Road in Shanghai. The 18-day pop-up, which closed last month, offered visitors an immersive experience like no other.

After undergoing months of renovation, the stunning Span­ish-style villa at Wukang Road, made its grand debut, with Louis Vuitton’s hotel-themed space marking the first event in this historical building.

It captured the hearts of fashionistas and travel enthu­siasts alike, offering a rare opportunity to immerse in LV’s “art of travel” within a century-old villa.

“Cubic3 Coffee” has opened its first “online-offline interac­tive” member experience space on Yuyuan Road in Shanghai.

Founded in 2021, Cubic3 Coffee has become a beloved brand for the public, with a focus on “high-quality, afford­able coffee.” With excellent beans, products and prices, the brand has gained widespread popularity.

The two-story store includes a bread and green bean roast­ing area on the first floor, and a specialty coffee section on the second floor, creating a nearly 500-square-meter mixed-use experience space that combines coffee, baking and merchandise.

Opening the glass door reveals an open charcoal roast­ing area, where the aroma of bread, sandwiches, French ba­guette and hot dogs fills the air, offering a satisfying meal or dessert.

Some products are priced below 10 yuan (US$1.4). The bread is made by hand, starting at 2am daily, using imported flour. Over 40 varieties have already been developed, with more to come.

The roasting workshop fea­tures coffee roasters that blend industrial aesthetics with modern craftsmanship. With beans from over 50 countries, customers can observe or even participate in the roasting pro­cess, as well as customize their own blends.

The beans on display in the store are raw, with varying roasting times for light, me­dium and dark roasts.

If you go...

Opening hours: 10am-10pm

Address: 1/F, HAI550, 550 Huaihai Rd M.

Products from Matcha Wang shared online by visitors after shopping — Ti Gong

O’eat

O’eat, the “queue king” from Wuhan, has opened its first Shanghai location in Jing’an District, attracting huge crowds and requiring up to two hours of wait time for on­line reservations.

The restaurant features a Scandinavian-style design, with abundant plants, flowers and wooden elements, creat­ing a dining environment surrounded by nature. Their signature strawberry coco­nut cake, a winter exclusive, features layers of fresh straw­berries and cream, offering rich texture and flavor.

The menu includes French ham and cheese sandwiches, grilled pepper tomato avocado sandwiches, and other limit­ed-edition dishes, as well as Shanghai-exclusive merchan­dise like fridge magnets.

Founded in Wuhan in 2020, O’eat is a representative brand of “beautiful meals,” offer­ing visually appealing dishes perfect for sharing on social media, with a focus on light French cuisine and brunch.

The brand appeals to young people who prioritize healthy eating and offers a relaxed, social space for enjoying food any time of day. In 2023, O’eat began expanding to major cit­ies outside of Wuhan, including Shenzhen, Hangzhou and Nan­jing, with stores opening in high-end shopping districts.

If you go...

Opening Hours: 11am-9:30pm (workdays); 11am-3pm, 4:30pm- 9:30pm (weekends)

Address: LG108, HKRI Taikoo Hui, 288 Shimen No. 1 Rd

A selection of dishes and drinks ordered by guests at O’east. — Ti Gong

Cubic3 Coffee

If you go...

Address: No. 1, Lane 40, Wukang Rd

Above: The exterior of Cubic3 Coffee, highlighting its logo design. Right: Coffee and bread from the store — Ti Gong

If you go...

Address: 1429 Yuyuan Rd