‘Bear paw cafe’ brews big plans
Print Edition
The Hinichijou cafe brand, also known as the “bear paw cafe” plans to open 100 outlets across the country, with half of its employees people with disabilities.
The quirky cafe sprung up on Yongkang Road, Xuhui District, in December 2020. Customers scan a QR code hanging on the cafe wall to place a coffee order. When complete, a takeaway cup is handed out from a hole in the wall by a brown paw. Customers can interact with the paw while they wait.
The brand has since opened outlets in Hangzhou in neighboring Zhejiang Province, Nanjing in neighboring Jiangsu and Wuhan in central Hubei, Zhang Yue, the human resources manager of the cafe, told the monthly Hui Forum.
In Shanghai, additional outlets have been opened in the Lujiazui financial hub, the North Bund and the Nanjing Road Pedestrian Mall. “Seventy percent of the employees are deaf-mute,” said Zhang.
The brand was created to provide more job opportunities for people with disabilities.
“The cafe brand aims to create a stage for people with disabilities to realize their values and dreams,” said Zhang.
The payment for a barista is the same as that of the other cafe outlets in the market, while the store managers will own shares in the company.
The cafe is part of Xuhui’s efforts to develop a 15-minute cultural life circle for locals living in the downtown area.
Apart from innovative cafes and street stores, various art exhibitions, public activities and micro renovation campaigns are being launched.
A public art exhibition named “Beautiful Books” has been held at multiple public art spaces in Xuhui since May. Readers are encouraged to recommend their favorite books and paint a small flower to present their dreams or wishes. These flowers will create an art installation at the exhibition.
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