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May 23, 2011

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Black Apple offers core values

YOUNG workers are being encouraged to become "black apples," helping others through charity work while developing social connections.

The Shanghai-based Black Apple organization is targeting young people with few social connections, apart from through their work. It aims to help them benefit society and improve their social skills.

Anyone with a college degree working in Shanghai, who was born in the 1980s, can register at

Members will be organized to take part in activities regularly or propose their own public activity ideas and get financial support from the organization.

Yuan Yue, founder of Black Apple, said yesterday that their activities would be different from traditional charity projects.

"We'll support any non-profit projects which can benefit both participants and their targets."

He gave an example of helping people understand instruction books.

Yuan came up with the unusual name because most young employees are still "black apples" - a stage he says before apples mature and turn red.

The first gathering will be on June 5. Only the first 300 applicants can attend, while others may get involved online.

Similar activities will be launched at a later date in Beijing and Guangzhou.


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