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Cartoon film wins 2013 Sweden-Switzerland Campaign

Program Code: 0909346131205004 | "Teach you how to tell Sweden from Switzerland in 5 minutes," a short film by Chen Lin, took first prize yesterday in the 2013 Sweden-Switzerland Campaign. The campaign was launched by the Consulate General of Sweden in Shanghai and Sweden’s official website,, with the Consulate General of Switzerland in Shanghai to clear up the local confusion between the countries. Chen’s film compares and contrasts the two countries in a comprehensive and yet humorous and audacious way, using stylish language from Chinese social media. Chen wins a 12-day trip to the two European countries. The campaign was launched on September 3, inviting Chinese nationals to show the characteristics and features of the two countries in a humorous or innovative way.


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