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City shares tips on cleaning up

SAO Paulo, the heart of Brazil's economy, celebrated its special day at the Urban Best Practice Area today, sharing its success on eliminating advertising billboards and posters marring the city's streets and buildings.

The largest South American city enacted a Clean City Act, which requires all large and unlicensed advertising posts to be torn down, or owners face large fines.

Three months after the law took effect in January 2007, annoying billboards were gone. The whole clean-up project took just six months.

Alfredo Cotait Neto, municipal secretary with Sao Paulo, said residents' support was one of the reasons the law worked. The city is also planting more trees, with about 180,000 planted last year.


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