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May 8, 2010

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Coca-Cola Happiness Factory opens its doors

COCA-COLA Co helped kick off the World Expo opening parade and has thrown open the doors of its Coca-Cola Happiness Factory, its corporate pavilion showcasing innovations in beverages and sustainability.

Coca-Cola, a global partner of World Expo 2010 Shanghai, will celebrate its 125th year of operations tomorrow.

There will be major celebrations at the Happiness Factory, the Expo site and around the world.

The Expo 2010 Parade, which began on May 1 opening day, will continue for 184 days, making it one of the longest and largest in history.

More than 30 million people are expected to take part in the parade, promoting happiness and harmony across cultures in the Expo.

At the Happiness Factory, visitors go on a journey explaining Coca-Cola's vision of a "World Refreshed with Happiness." Lively entertainment is provided.

"The World Expo 2010 Shanghai is themed 'Better City, Better Life,' reflecting our goal of creating a world full of happiness," said Hu Jinjun, deputy director general of the Bureau of Shanghai World Expo Coordination.

"Today's parade illustrates our commitment to celebrate the many cultures of the world, all united in building a sustainable future. We are proud to partner with Coca-Cola, who has supported us from the very beginning," Hu said on May 1. "Coca-Cola's own spirit of happiness perfectly aligns with our parade theme 'Smile with the World, Sing to the Future of Our Cities!' Together we aim to bring a smile to the faces of the millions of visitors to the World Expo 2010 Shanghai."

Lively characters from the Coca-Cola Happiness Factory took part in the parade and celebration.

"This is a truly milestone event for both China and the world, and we are delighted to be a part of this 184-day celebration from the very start," said Brenda Lee, vice president of Coca-Cola China.

"From today's joyous celebration at the Expo 2010 Parade as well as through our corporate pavilion -- the Coca-Cola Happiness Factory -- we are united with Expo 2010 in sharing the spirit of optimism and happiness for a brighter, more sustainable tomorrow."

Coca-Cola is showcasing a series of innovations in beverages and sustainability at the Coca-Cola Happiness Factory.

It launched a series of "happiness programs" designed to bring the pavilion to life.

It features dreamlike landscapes, lively animations and festive characters who greet visitors in the pavilion queue. Visitors witness the production of a variety of new beverages, and sample them as well.

They see some of the highlights in the history of the Coca-Cola Co.

These include:

? Coca-Cola Space Can, the world's first soft-drink consumed in outer space, tested by National Aeronautics and Space Administration astronauts aboard the Space Shuttle Challenger in 1985.

? Coca-Cola Freestyle Vending Machine, which allows consumers to select from more than 100 brands of drinks.

? SuperChill, a Coca-Cola that freezes once the bottle is opened, delivering a super-refreshing drink.

Consumers can also experience the Coca-Cola Happiness Factory online, by visiting the virtual pavilion at


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