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November 26, 2021

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Company in dock over use of LEGO brand

The boss of an education company has been prosecuted by Shanghai’s People’s Procuratorate for counterfeiting the LEGO trademark, the city’s procurators revealed yesterday.

The firm, located in a shopping mall in Songjiang District, was operating as an education institution called “LC LEGO Robot Center” and offering educational and technical services, they said.

The man, surnamed Yao, displayed fake authorization and a qualification certificate for “LEGO” and “LEGO education” in his store.

“LEGO” trademarks were used in store signs and decoration, on posters and employee clothing as well as shopping mall signs to promote the shop.

The company was found to be offering training and education services at a cost of 510,000 yuan (US$79,860) from March this year, the procurators said.

The case was typical of those released in a press conference by the city’s procurators who have strengthened their protection of intellectual property rights and rights holders’ legal interests in recent years.


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