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Developer investigated for using 'French concession' in ads

A PROPERTY developer in Xuhui District was ordered to remove the wording "French concession" in its advertisements and it is being investigated for violating China's advertising laws, authorities said today.
The controversy began when locals complained that four advertising billboards of a property under construction at the intersection of Xietu and Hebao roads stated that the property displayed "the splendor of the French concession," which they said hurt their feelings.
"Colonial control is a bitter and humiliating history in China, and such promotion is using the bitter past of China as a stunt and is very irresponsible," said a man surnamed Chen, who is in his 70s.
Another passerby, surnamed Qiu, said anyone who is patriotic would feel uneasy about the advertisement.
The Foresight Tower property under construction is a serviced apartment building developed by Zhejiang-based Golden Land Real Estate and its apartments are priced at 45,000 yuan (US$7,258) per square meter on average.
The wording "French concession" is banned in advertisements according to China's advertising law because it humiliates the public and goes against mainstream values, the Xuhui Industrial and Commercial Administrative Bureau said.


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