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Fans line up for a copy of Steve Jobs biography

Eager fans queued up in front of local bookstores from 6am today for the Chinese version of the authorized biography of the late Apple CEO Steve Jobs. The book is released worldwide today.

"Steve Jobs" by Walter Isaacson went on sale at 10:05am at 30 selected bookstores in 21 cities on the Chinese mainland, including three in Shanghai.

Fans started lining up as early as 6am in front of the Shanghai Book City on Fuzhou Road and 512 copies were sold there within one hour. The Chinese copy is priced at 68 yuan (US$10.68).

Cheng Ji, the first in the line at the Shanghai Book City, bought five copies for her son in college and friends. Denis Chen, a 24-year-old Apple enthusiast, arrived at 9am and was surprised to see the long line.

"I already ordered one in the online bookstore for 51 yuan, but I wanted to see the premier. It is definitely rare to see such a long line of readers of different ages queuing up for a book. It shows how influential Jobs was and still is," he told Shanghai Daily.

Chen received his copy from after he got home. The book was pre-sold on online shops as early as August and has been on the best pre-seller list after Jobs died on October 5. reported a daily order of 10,000 copies on October 8.


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