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Forum studies trend of film stars turning into producers

At today's film industry forum, experts and critics advised Chinese film stars to think twice before jumping on the bandwagon of becoming a film producer.

The forum, "New Energy: From Star to Producer," attracted both Chinese and foreign film makers and academics to exchange views on the new phenomenon in the Chinese film industry as more and more film stars choose to be producers.

Hong Kong director and scriptwriter Manfred Wong said that actor-turned producers can leverage their fame and fan base in fund raising and film promotion.

"However, it is not an easy road for everyone," he added. "The star should not be profit-driven and short-sighted. He should clearly know what he wants being a producer."

Wong also cited the example of Hong Kong actor-producer Andy Lau, who in the past decade invested a lot in films. Though many of the films were not commercially successful, Lau's unswerving efforts to support young film directors and art-house movies have impressed many people. The small-budget comedy "Crazy Stone" and the touching film "A Simple Life" have reminded people of Lau's new identity as a film producer.

Jonah Greenberg, Creative Artists Agency's chief representative in China, noted that many leading Hollywood actors have launched their own production houses in recent years.


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