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Wan LixinOpinion deputy editor of Shanghai Daily
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Huangpu cruise ship adverts under fire
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A LOCAL adviser is suggesting raising the standards for advertisements displayed on cruise ships on the Huangpu River so as to elevate the city’s image.
Huangpu River cruise tours are a window to Shanghai, although advertisements on tour boats lack innovation, with promotion and profit being the only concern, He Lin said in his proposal to Shanghai’s Two Sessions.
Some advertisements on ships violate Shanghai’s outdoor advertisement standards in terms of their length and placement, said He. Some ads also affect the use of safety equipment.
Shanghai’s outdoor advertisement regulations state that the space or time of public-service ads should account for no less than 10 percent of mobile outdoor ad content, while some ships on the river fail to meet these regulations.
There is also an increase in naming ships and yachts directly after advertisers, He said.
Ads that display Shanghai’s landscape and culture, and combine innovation and promotion should be given priority.
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