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December 9, 2021

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Italians show off their design flair

AT the sixth Italian Design Icons week in Shanghai in late November, China’s latte art master Liu Qiang used Cimbali’s new coffee machine launch to make espresso for his guests.

As fragrant coffee with beautiful patterns on top was served to the audience, Gruppo Cimbali, a world-renowned espresso machine maker, demonstrates its confidence in attracting more Chinese consumers with its high-quality products.

With a history of nearly 110 years, Gruppo Cimbali has exported more than 5,000 coffee machines to the Chinese market, offering original Italian coffee for coffee-savvy customers.

The company also strives to help more Chinese baristas improve their skills by sponsoring coffee vocational skills competitions.

Many Chinese students have started to learn how to make Italian coffee via the online coffee classes held by the group.

The coffee machine producer is not alone in its fascination with the Chinese market.

During the design week of Italian brands, Casappa, one of Italy’s largest manufacturers of hydraulic pumps and hydraulic motors, showcased its electronically controlled pump.

The new product was first launched in China before going on the market in any other country or region.

As one of the representative products of the company’s energy-saving series, the Intelligent Power System fits in with China’s latest promise to slash its carbon emissions.

Casappa’s success in the Chinese market is indispensable from its localized products and relevant research and development capabilities, according to the company.

Another Italian company, Comau, a leading industrial automation and robotics manufacturer, brought its latest MATE-XT muscle assist technology exoskeleton to the Shanghai design week.

Gaetano Cantalupo, head of global customer operations for Comau, said that Comau China is now headquartered in Shanghai and has built two factories in Shanghai and Kunshan City, the neighboring province of Jiangsu.

Statistics from China Customs show that the bilateral trade value between China and Italy reached US$60.3 billion in the first 10 months of this year, exceeding the total of last year and hitting a record high.

During the period, China imported US$25.1 billion of goods from Italy — which is 42 percent higher than the percentage logged in 2019 before the COVID-19 pandemic outbreak hit global trade.


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