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July 25, 2010

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Italy's big ideas could become latest fashion

Italy is renowned for fashion and luxury goods, but it also has great innovators too, and the Italy Pavilion in the World Expo Shanghai opened a two-week exhibition yesterday to promote that side of the country.

"Italy of Innovators" is in a hall on the pavilion's second floor, with two rows of screens showcasing details of 265 innovative products.

The exhibits cover a wide range of fields including transport, public safety, environmental protection, human health and urban planning.

Among the featured items is Dustclean, a robot designed to clean city streets. Another robot, Cti foodtech, is a master in pitting peaches.

Most of the 265 products are production ready and can be implemented and mass produced within four to five years, according to Antonio Cianci, advisor to the Ministry of Public Administration and Innovation, who attended the opening ceremony.

"We Italians have been good in arts and craftsmanship since the old times. It is a historical hobby to make innovative designs that help daily life," said Cianci.

"It would be great if we could combine these brilliant ideas from Italy with mass manufacturers from China to improve the life of all."

He said that the Chinese translation for Italy, "yi da li," could be interpreted as "advantage from big ideas."

Among other ideas featured at the pavilion is a plan to hold a concert involving Italian composer and conductor Ennio Morricone and astronaut Roberto Vittori. The concert, to be held in November, will contain an earth section directed by Morricone and a space section conducted by Vittori using a laptop on the International Space Station.

Visitors can also learn about Cesia-Mobility 3.0, a computer-driven electric car which left Rome two days ago on a journey to Shanghai and is expected to arrive at the Expo site on October 10.


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