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February 25, 2021

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Japanese designer gets a show

An exhibition of the works of Kashiwa Sato, one of the world’s leading creative directors from Japan, opened in Shanghai yesterday with selected contents from the same exhibition being held in Tokyo.

Sato, who has been in the design industry for 30 years, has a rich portfolio, and the best known of his works might be the logo of the Japanese textile retail giant Uniqlo and convenience store chain 7-Eleven.

The Tokyo exhibition, opened on February 3, is the largest of his career, and the parallel exhibition in Shanghai curated by Sato himself, was possible through a collaboration of the designer and the Shanghai Industrial Design Association.

Sato, who made a videolink address to the opening ceremony of the city exhibition, said he felt honored to hold his first exhibition in Shanghai, a city with energy and vitality.

“For my exhibition in Tokyo, which has been held for three weeks, 70 percent of the visitors are young people, and I feel encouraged by that,” he said. “I hope the exhibition in Shanghai will also show the younger generation the power and importance of design.”

Sato said he hopes to collaborate with Chinese counterparts in the future to use design to address social problems in the country that arise during economic development.

The exhibition features Sato’s design works ranging from logos, housing projects, a sushi restaurant to a kindergarten. By scanning QR codes beside the works, visitors can listen to him explaining his works in Japanese, with corresponding Chinese content available.

The exhibition is being held at the No. 8 Creative Park Phase 4 on Jumen Road till May 10.

In addition to the exhibition, the organizers also plan to host various events including live exchanges with the National Art Center in Tokyo, where Sato’s exhibition is being held.


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