Jing鈥檃n subdistrict gaining online fame
Print Edition
The Beizhan subdistrict of Jing鈥檃n has formed a strategic cooperation with Douyin, the Chinese version of TikTok, to promote its history and culture.
Beizhan has nearly 15,000 followers on Douyin, after posting videos of children鈥檚 Peking Opera performances and telling stories behind local buildings such as the Sihang Warehouse and site of China鈥檚 first modern chamber of commerce.
One showing the opening ceremony of the subdistrict鈥檚 annual Peking Opera festival has been viewed nearly 1.4 million times. One combining clips from war epic 鈥淭he Eight Hundred,鈥 based on the real four-day battle at the Sihang Warehouse, got nearly 20,000 likes.
The subdistrict has also offered over 80 online classes in calligraphy, painting, music, reading and photography.
It has become a new norm to provide public cultural services online, according to Jing鈥檃n Culture and Tourism Bureau.
The bureau has worked with local museums, and memorial sites to give people virtual tours. Internet celebrities have also been invited to livestream their one-day tours of the district鈥檚 intangible cultural heritage.
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