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Loud subway ads bother legislators

SHANGHAI may step up patrols to mute TV advertisements in buses and subway trains, according to a proposal by the local legislative body today.

The proposal was included in a draft of the city's revised regulation for public transport. The Standing Committee of the Shanghai People's Congress, the local legislative body, discussed the draft today.

Loud ads in buses and trains were banned by a regulation last year, but many committee members complained the regulation had to be revised because it was not put in practice.

"Do the bus drivers have to use remote controls while they are driving to mute the ads and then turn the sound on again for TV news?" was among the questions raised.

But member Wang Guanchang said advanced technical knowledge allowed advertisements to be muted while not affecting the broadcast of TV news and the announcements for bus stops.

He suggested that law enforcement departments should mute the ads from the source during post production.

He also suggested the legislative body should keep the regulation unchanged but strengthen law enforcement and inspection to mute the ads.

Other committee members said the adverts could help the tedium of a long trip.

"I love the ads even more than the news, because some of them are much funnier and can keep me informed of the newest products," said a committee member surnamed Ye.


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