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Madrid first UBPA case to reach 1 million

MADRID Pavilion became the first Urban Best Practices Area attraction to welcome its 1 millionth visitor yesterday, surprising its officials.
Wang Yiran, 24, a local fashion designer, was the 1 millionth visitor and she was given a gift package - Real Madrid and Atlectico de Madrid soccer jerseys, a designer bag and four meal coupons for the pavilion's restaurant.
"My experience at the Madrid Pavilion has made me remember our precious trip to Madrid," said Wang, who had visited the Spanish capital with her family about one year ago.
The attendance turnaround is quite remarkable as only about 2,600 to 2,700 people a day were visiting the pavilion during the first week of the Expo, according to Ignacio Nino, director of the pavilion. But the pavilion and others at the UBPA became popular after policies were introduced to balance visitor flow between the two banks of the Huangpu River.
The Madrid Pavilion now receives 15,000 people on average every day, far beyond the pavilion's expectations.
The Madrid Pavilion includes the House of Bamboo and the Air Tree.


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