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December 3, 2020

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Makeover plans for Huaihai Road

Shanghai will develop the landmark Huaihai Road M. as the city’s key business and commercial zone, Shanghai Vice Mayor Zong Ming said yesterday.

The road, which celebrates its 120th anniversary this year, will be developed from a single street into a circle and “comprehensive block” with richer functions, Zong told a forum during which the road’s first fashion index was released.

“Every company and organization along the road will become organic elements for the open space,” Zong told the forum.

Officials and experts shared opinions and gave suggestions on the road’s future development at the forum.

Huaihai Road M., more than 2 kilometers long, was known as Xijiang Road when built in 1900. It was dubbed the “Fashion street of Oriental Paris” in the 1930s. It gained its current name in 1949 to commemorate the Huaihai Campaign, one of the three decisive campaigns in the War of Liberation (1945-1949).

Over the past 120 years, the road has witnessed the blending of east and west cultures as well as the development of the Communist Party of China.

It saw the city’s first computer shop, beauty salon, fast-food restaurant and fashion show and is still synonymous with elegance, extravagance and fashion in Shanghai.

By 2025, Huangpu District aims to develop the commercial circle around the road into an “elegant and stylish” business block with global influence, said Gao Yun, Party secretary of Huangpu.

The district has launched a renovation program to both improve infrastructure and adjust businesses on the road.

The road now features debut stores of global brands, a nightlife economy, bespoke upmarket services and reborn time-honored brands, along with shopping, tourism and art festivals.

Xinhua news agency’s China Economic Information Service and the Huangpu District Commerce Commission released a fashion and charm index and survey report for the road yesterday as the barometer for the city’s fashion landmarks.

According to the survey, there are 16 major shopping complexes with about 550 brands on the road, including more than 30 leading or flagship stores.

Between January and October this year, global brands in jewelry, clothing and cosmetics opened 56 first stores in China on the road.

The road attracted around 110 million customers in 2019, including 70 percent of local residents, and 80 percent of them were in the 35-45 age group. Every customer spends an average of 2,200 yuan (US$335) on the road.




 

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