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January 5, 2011

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Microblogs for Shanghai police

SHANGHAI police are to launch a number of microblogs this year to strengthen communication with residents.

But unlike many police departments in other provinces, which have already launched official microblogs on, Shanghai police will have personal microblogs of police officers on its portal site,

Interactive functions will be added through which residents, especially the young, can get in touch with officers and learn about their jobs and difficulties, Zhang Xuebing, director of the Shanghai Public Security Bureau, said yesterday.

"Nowadays many young netizens don't have the habit to read newspapers but they get on the Internet every day, so we are thinking how to improve our website to make it more timely and interactive," Zhang said in an interview on the Shanghai government website,

"We now have a team to operate our website and we want to improve it and make it work like a big microblog," he said. "But it takes time to wear in and we welcome suggestions from netizens."

Zhang said the police are organizing a batch of officers to launch personal microblogs on the site.

"We encourage everybody to get on the microblogs and communicate with our officers when they are launched," Zhang said. A date for the launch has not yet been decided.

At present the police update case information on its portal and residents are able to leave comments.

According to Zhang, questions are answered within 24 hours, "sometimes instantly."

Residents can also communicate with Zhang through the website's mailbox. The information is collected and handed to the police chief once a week.

A survey by the Horizon Research Consultancy Group suggested that last year 88.74 percent of Shanghai residents were satisfied with the work of the city's police force, a 15.78 percent increase and the highest in history, Zhang said.


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