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New video ad to promote Shanghai

"SHANGHAI, A City of Inspiration" will replace "Shanghai Concerto" as the city's new promotion video. It will show new changes in the city after its successful hosting of the World Expo last year.

The five-minute video started shooting Monday at the Shanghai Museum. It is a joint production by the Shanghai Municipal Government and TV veterans from home and abroad.

According to Liu Lu, an official with Crystal CG and a producer of the video, Shanghai is receptive to different cultures. In the video global audiences will find a real and dynamic Shanghai.

Franco Marinelli, an Australian TV and film director with more than 25 years' experience, will be the director of the video. In his eyes, Shanghai is a fantastic global city and very stunning in many ways.

"It is truly a city of inspiration," Marinelli said. "In the video we don't want to zoom in on the fascinating buildings of the city, but we will show the individuality, charisma and inspiration of its people who actually made the city."

Marinelli added that the video will have several short stories to connect the city with its people and reflect their aspiration for the future.

The video will be filmed with a high-definition camera and special effects will be added during editing. It will show images of the Concession-era shikumen houses and the China Pavilion for the World Expo.

The shooting of this promotion video will be finished by the end of this month and it will be screened next year during major events in the city.


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