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Police units adept at tweeting for good PR: survey
By Liang Yiwen |
July 8, 2011, Friday
|
Online Edition
Online Edition
CHINESE police departments are the most active on Weibo.com, the Twitter-like Chinese microblogging site, among all government sectors, according to a report issued by the Shanghai Jiao Tong University yesterday.
Police departments own 75 of the top 100 most popular government Weibo accounts and eight out of the ten most popular microblogs belong to the police departments.
With the explosive growth of microblog users in China, more and more government organizations have opened their official Weibo accounts to communicate with the public.
Currently, nearly 5,000 government departments and about 4,000 officials have launched their verified real-name Weibo accounts. Many of them also own microblog accounts on t.qq.com and t.people.com.cn.
Jiao Tong University researchers studied the official microbloggers on the three websites and ranked their popularity by their number of fans, posts and followers. One Shanghai official joined the rank of the country's 100 most popular official microbloggers.
Xia Kejia, deputy secretary of the Shanghai Communist Youth League, has more than 200,000 fans. He told Shanghai Daily that he started his microblog to have fun with his friends and to communicate with young people.
Xie Yungen, one of the researchers, said that being a microblog user is not always a good thing for some officials, citing the scandal of a health bureau director in Jiangsu Province who used Weibo to flirt with a married woman, unaware their romantic affair was read by others. He was sacked for damaging the image of public servants.
Police departments own 75 of the top 100 most popular government Weibo accounts and eight out of the ten most popular microblogs belong to the police departments.
With the explosive growth of microblog users in China, more and more government organizations have opened their official Weibo accounts to communicate with the public.
Currently, nearly 5,000 government departments and about 4,000 officials have launched their verified real-name Weibo accounts. Many of them also own microblog accounts on t.qq.com and t.people.com.cn.
Jiao Tong University researchers studied the official microbloggers on the three websites and ranked their popularity by their number of fans, posts and followers. One Shanghai official joined the rank of the country's 100 most popular official microbloggers.
Xia Kejia, deputy secretary of the Shanghai Communist Youth League, has more than 200,000 fans. He told Shanghai Daily that he started his microblog to have fun with his friends and to communicate with young people.
Xie Yungen, one of the researchers, said that being a microblog user is not always a good thing for some officials, citing the scandal of a health bureau director in Jiangsu Province who used Weibo to flirt with a married woman, unaware their romantic affair was read by others. He was sacked for damaging the image of public servants.
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