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October 16, 2019

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Pudong assesses malls in preparation for expo

An assessment of shopping malls in the Pudong New Area was released yesterday ahead of the second China International Import Expo.

Aimed at providing a better experience for expo visitors, it covers aspects that could affect their shopping experiences such as the content of advertisements, the display of goods, access to different payment systems and the appropriate ratio of toilet facilities and nursing rooms.

It also stresses the importance of the application of technologies by malls, including big data and artificial intelligence, to offer more convenience to customers, such as smart parking systems and robot guides.

Also, receptionists, managers and shop assistants in key positions are required to be trained to deal with emergencies, and offer multilingual services for foreign customers.

The assessment by Pudong’s commerce commission and market watchdog allows malls to make their own interior and exterior designs to add uniqueness and vibrancy.

Officials said they had studied commerce in the world’s top cities, including London, Tokyo and New York, to find where Pudong is at in the world stage and how to make it a world-class shopping destination.

The assessment will first be applied in Pudong’s major shopping areas, including Lujiazui, Lianyang and Sanlin.

At Shanghai Tower, some goods representing Shanghai and China, and special services offered by shopping malls in Pudong were on display yesterday. They included xiaolongbao (mini steamed buns) and a traditional Chinese tea ceremony.


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