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S Korea learns from Shanghai experience

YEOSU in South Korea will aim to inspire its Expo visitors rather than attract them by its size or the number of pavilions like Shanghai, the top official of Expo 2012 said yesterday.

It will be a "new Expo" offering different experiences, Kang Dong-Suk, head of the organizing committee of Expo 2012 Yeosu, told a press conference on the National Pavilion Day of South Korea.

Expo Yeosu, with the theme "The Living Ocean and Coast: Diversity of Resources and Sustainable Activities," will start on May 12 and finish on August 12 in 2012.

It will be held on a 1.74-square-kilometer site, about one third of the Expo Shanghai site. The Yeosu organizer aims to attract more than 100 countries, international organizations and companies to participate in the event. More than 230 countries and organizations are attending Expo 2010 Shanghai.

The Expo Yeosu organizer has learned a lot from the Shanghai Expo organizer and hoped the Yeosu event could extend the success of Shanghai, Kang said.

Chinese and South Korean travel authorities have agreed to encourage more Chinese people to visit Expo 2012 and more South Koreans to visit Expo 2010, he added.

About 10 million tourists from South Korea are expected to visit Shanghai this year, he said.

There are two types of Expos - specialized and registered. Registered Expos are held every five years and run at least six months. Specialized Expos are smaller and are held between registered events. World Expo 2010 Shanghai is a registered event while Yeosu's will be a specialized event.

Expo Yeosu was expected to create about 100,000 jobs for its residents and largely drive the local economy, Kang said.

It will address the prospect of human beings living harmoniously with the ocean by 2050 and highlight the Blue Economy, an economic system concept based on the sustainable development of oceans.

The Republic of Korea Pavilion at Expo Shanghai receives about 27,000 visitors every day on average. That means about 12 percent of the visitors to the Expo choose to see the pavilion.

The pavilion started a Korean Music Festival yesterday to celebrate its National Pavilion Day. Super Junior, a pop music group famous for its dance song "Sorry, Sorry," and popular stars Kwon BoA and Ahn Chil Hyun will perform at the Expo Culture Center on Sunday.

Visitors can exchange their Expo tickets for a pass to the concert.


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