Sephora hit over false advertising

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October 21, 2021

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Sephora hit over false advertising

By Xiao Hu | 00:00 UTC+8 October 21, 2021 |

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Cosmetics retailer Sephora has been fined 400,000 yuan (US$62,695) by the city’s market regulator for false advertising, authorities yesterday.

The company fabricated the effect of Caudalie Premier CRU anti-aging cream on its online flagship store, the Shanghai Administration for Market Regulation said.

Sephora claimed “the cream has significant effect after only several days of use, which is most obvious in jawline improvement” — which the administration said was groundless.

Caudalie, which was involved in the design of the ad content, was fined 400,000 yuan as well.

Their acts violated China’s advertising laws, the administration said.

The administration exposed 10 cases of false advertising yesterday.

In another case, IKEA China was fined more than 1.7 million yuan.

Lightbox advertising released by the Swedish company at Shanghai’s subway stations claimed its GUNRID curtains had an air purification effect.

However, the effect could only be achieved under ideal, very specific experimental conditions, and only certain pollutants were targeted according to its report, the administration said.

Metro

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Sephora hit over false advertising

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