Sephora hit over false advertising
Print Edition
Cosmetics retailer Sephora has been fined 400,000 yuan (US$62,695) by the city鈥檚 market regulator for false advertising, authorities yesterday.
The company fabricated the effect of Caudalie Premier CRU anti-aging cream on its online flagship store, the Shanghai Administration for Market Regulation said.
Sephora claimed 鈥渢he cream has significant effect after only several days of use, which is most obvious in jawline improvement鈥 鈥 which the administration said was groundless.
Caudalie, which was involved in the design of the ad content, was fined 400,000 yuan as well.
Their acts violated China鈥檚 advertising laws, the administration said.
The administration exposed 10 cases of false advertising yesterday.
In another case, IKEA China was fined more than 1.7 million yuan.
Lightbox advertising released by the Swedish company at Shanghai鈥檚 subway stations claimed its GUNRID curtains had an air purification effect.
However, the effect could only be achieved under ideal, very specific experimental conditions, and only certain pollutants were targeted according to its report, the administration said.
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