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July 27, 2021

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Shanghai gears up to welcome world to 4th CIIE trade festival

Preparations for the fourth China International Import Expo are in full swing, as the 100-day countdown to the event begins today.

The fourth CIIE will be held between November 5 and 10.

“A digital approach will be implemented in security, transportation, accommodation and catering related to the expo,” Gu Honghui, the city’s deputy secretary general and director of the CIIE service guarantee office, said yesterday.

Fast self-help check-in and check-out services at 600 hotels will be launched for the event, Gu said.

Digital apps will also be used in the catering area to track and manage food.

Fixed and temporary catering venues and mobile vans will provide meal services and a diversity of food options, said Gu.

Attendees also will be able to make online orders and take food away offline during the event, said Sun Chenghai, deputy director of the China International Import Expo Bureau.

“More diversified meal options will be provided and the meal service hours will be further prolonged for the fourth CIIE,” said Sun.

The construction of a smart security system will be accelerated and intelligent approaches will be used for traffic guidance and direction.

The CIIE’s parking reservation system will be improved with the use of an intelligent system.

A big data platform will assist in COVID-19 prevention.

“We will focus on six key areas, such as the entrances of pavilions, hotels and venues, where activities will be held, to safeguard people’s health,” said Wu Jinglei, director of Shanghai Health Commission.

“Closed-loop management and whole-chain tracking mechanisms will be imposed,” he said.

All expo attendees and service staff will be required to take a nucleic acid test, Wu said.

“Public health safety assessments and dynamic analysis will be conducted, and 30-plus hospitals in the city will provide 24-hour emergency services to attendees,” he said.

There will be five medical service areas and 20 to 30 ambulances at the expo venue, according to Wu.

“The key areas of CIIE will be turned into a visual landscape display area of the city,” said Gu.

A hundred attractions, 100 floral streets and 100 floral belts will be created to achieve this goal, he said. Greenery and lighting facilities will be further improved.

The city’s customs and market authorities will deepen reforms to create a world-class business environment for attendees.

About 200 drills will be conducted to ensure the smooth operation of the expo.

“The targets of the fourth CIIE are more effective epidemic control and prevention, more refined services, smoother city operations, more significant spillover effects and an even more brilliant CIIE brand,” said Gu.

Refined operations, high-standard services and high-quality guarantee for the event will also fuel the development of the city’s soft power, he said.

One exhibitor, Tony Chan, vice president of Abbott’s Core Diagnostics business in China, said his company is bringing to the expo medical device and diagnostic solutions that will cover 630 square meters.


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