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Shops told to improve customer service

HIGHER standards of service and more convenient facilities will be put into place in shopping malls and stores on Nanjing Road W. over the next two years, Jing'an District government said yesterday.

After listening to the experiences of around 20 people who had lived in cities such as New York and London, the district government has come up with 44 service suggestions for shops and malls, officials said.

"We invited the residents to compare the services on Nanjing Road W. with shopping areas in other overseas cities where they'd lived. Their suggestions mainly covered the level of service, the shopping environment and the facilities on offer," said Cao Yue, an official with the district quality and technical supervision authority. "One of the major concerns was that some salespeople were rude to customers who didn't want to buy anything."

The district government will also advise salespeople to provide help only if customers ask, instead of being too eager to sell to them.

More cell phone recharging spots will be made available, as will improved lost-and-found facilities. Other requirements will include bilingual signs and better facilities for disabled people.

"We expect to see 80 percent of the malls and stores along Nanjing Road W. meet these standards by the end of next year," Cao said.


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