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August 27, 2012

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Taxi putting riders in blood drive

RESIDENTS soon will be able to book blood-donation appointments on touch-screens in city taxis, officials said.

It's a part of the latest efforts to ease the blood shortage in Shanghai hospitals.

Starting in September, passengers can view a video clip by local stars who volunteered to promote blood donations via a channel provided by Touchmedia, a touch-screen technology installed in taxis. The cost of the system is split by the city and the company.

Those who schedule an appointment will be prompted to enter contact information so blood center workers can get in touch with them.

The channel will be seen in local 21,000 cabs, said the city blood donation center. The practice will be extended to taxis in five other cities in China.

Local residents are asked to give blood because the city's donation rate is just above the minimum required to meet the most basic needs.


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