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May 10, 2021

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Traditional snacks get novel touch

By Huang Yixuan | 00:05 UTC+8 May 10, 2021 | Print Edition

Time-honored brands, or Laozihao, some of which are known for traditional snacks in Shanghai, will present their innovations at the 2021 China Brand Day.

The annual China Brand Day event will offer a stage for local brands to showcase their latest products and brand culture.

They will be star products presented at the Exposition on China Indigenous Brand, which will start today at the Shanghai Exhibition Center as an integral part of China Brand Day event, running through Wednesday.

Traditional dim sum companies have been keen to explore new ways of development. The key is innovation to lure more young consumers, while retaining the traditional products and culture as the solid foundation for their century-old names.

Shanghai No. 2 Food Store, which celebrated its centenary last year, has 11 city outlets, and also online stores on major platforms, including JD.com, WeChat Store, Ele.me, Meituan, Pinduoduo and BL.com.

During China Brand Day, the company will promote its innovative new trademarks — No. 2 Food, mainly focusing on traditional healthy food; Er Shi Si selling both local and Western pastries, and Yaosheng, named after the city’s “ham king” Li Yaosheng, selling ham and other meat.

It plans to open more physical stores to further develop its supply chain, and enhance information system management, according to Zhou Xuesong, general manager of the firm.

Qiaojiashan Bakery, which is a familiar name to most Shanghai residents, recently brought out a new brand, Qiao Coffee, which serves traditional baked food with delicate appearances and flavor as well as coffee and soft drinks. It is a harmonious blend of traditional and modern features. It has opened four  Qiao Coffee stores in the city. The West Bund branch is the most popular, once selling 600 cups of coffee in a day and achieving the highest daily revenue of 28,000 yuan (US$4,354).

Some of the treats have been modified to cater to the young, said Shen Yan, deputy general manager of Shanghai Qiaojiashan Food and Drink Food Development Co.

Metro


 

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