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USA Pavilion rises to Expo challenge

VISITORS will fully appreciate the perseverance in innovation, sustainability and community construction of the multi-cultural American society through state-of -the-art technology, as the USA Pavilion officially opens to public this morning in the Expo site.

Jose Villarreal, commissioner general of the USA Pavilion and Huang Jianzhi, deputy director general of the Bureau of Shanghai World Expo, attended the opening ceremony.

Covering an area of around 6,000 square metres, the USA Pavilion is a gray steel structure meant to resemble an eagle stretching its wings in welcome. The pavilion presents a dynamic and emotional story that conveys four core concepts: sustainability, teamwork, health and the spirit of striving for success.

The overall theme of the pavilion is "Rise to the Challenge." In keeping with the Expo's theme of "Better City, Better Life," the challenges depicted will be creating environmentally sustainable communities, engaging in a healthy lifestyle and using technology to improve people's lives. The pavilion showcases American business and technology, as well as culture and values, to foster stronger friendship between the American and Chinese peoples.

The exhibition tells the story of the American spirit of perseverance, innovation and community-building in a multi-dimensional, high-tech presentation in four parts. It presents the United States as a place of opportunity and diversity where people come together to change their communities for the better.

A pre-show will brief the multi-cultural, multi-ethnical nation of the United States of America, featuring some footage of friendly American residents waving hands and greeting in mandarin Chinese.

The second show begins with the "Spirit of America," a call to collaboration, and a celebration of freedom, diversity, innovation, and opportunity. It conveys a message that faith in creating a better world can hold people firmly together no matter which part of the world they come from.

The centerpiece of a third show is entitled "The Garden" - the story of a 10-year-old girl who envisages turning a vacant city lot into an urban oasis, working with her neighbours to make that happen. The movie - a visual parable without dialogue - includes plenty of computer-generated imagery and 4-D effects, like vibrating seats, mist and lightning. The theatre for the show has five 10-meter-high screens and can seat 500 people.

Finally, a post show will explain how upcoming products and technologies can turn this fantasy into reality. The five themes displayed in this area are sustainability, health and nutrition, high technology, lifestyle and discovering America.


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