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Volunteers get a sign, a slogan and a song
By Hu Min |
March 27, 2009, Friday
|
Online Edition
Online Edition
SHANGHAI unveiled its World Expo volunteer logo today - it includes the Chinese character for heart, the letter "V" and a dove of peace carrying an olive branch.
The character "蹇" is to reflect the warm-hearted spirit of the volunteers who will serve the participants and visitors and the letter V stands for "volunteer." The dove and the olive branch convey a message of peace, friendship, sustainable development and hope, an extension of the "Better City, Better Life" theme.
The logo was unveiled on the 400-day countdown to the opening of Expo 2010 by Shanghai Party Secretary Yu Zhengsheng at the Wusa Monument Square in Huangpu District, near Nanjing Road E.
The logo is the third Expo symbol using a Chinese character after the Expo emblem itself which is shaped like "涓" (world) and the mascot Haibao, a cartoon figure in the shape of the Chinese character "浜."
It was designed by a Shangdong Province man, Li Xiaoli, said Hu Liqian of the volunteers department with the Bureau of Shanghai World Expo Coordination.
As well Shanghai Mayor Han Zheng announced that "At Your Service At Expo" has been chosen as the volunteer slogan for Shanghai World Expo. It has three sub-logos -- "My Will, My Help, My Pleasure," "2010, We're Together As One" and "Our City, Your Joy."
The slogan was submitted by Huang Yuanyuan, a student of Jinan University in Guangzhou, south China's Guangdong Province.
The winning logo and slogan were selected from 15,717 entries after a 147-day search wrapped up in April last year. About 10 percent of the suggestions came from overseas. An online vote for the 10 finalists was held at the end of last year.
At the announcement the Hong Kong singer Eason Chan Yik-Shun sang "By Your Side," the volunteer song for Expo 2010.
The character "蹇" is to reflect the warm-hearted spirit of the volunteers who will serve the participants and visitors and the letter V stands for "volunteer." The dove and the olive branch convey a message of peace, friendship, sustainable development and hope, an extension of the "Better City, Better Life" theme.
The logo was unveiled on the 400-day countdown to the opening of Expo 2010 by Shanghai Party Secretary Yu Zhengsheng at the Wusa Monument Square in Huangpu District, near Nanjing Road E.
The logo is the third Expo symbol using a Chinese character after the Expo emblem itself which is shaped like "涓" (world) and the mascot Haibao, a cartoon figure in the shape of the Chinese character "浜."
It was designed by a Shangdong Province man, Li Xiaoli, said Hu Liqian of the volunteers department with the Bureau of Shanghai World Expo Coordination.
As well Shanghai Mayor Han Zheng announced that "At Your Service At Expo" has been chosen as the volunteer slogan for Shanghai World Expo. It has three sub-logos -- "My Will, My Help, My Pleasure," "2010, We're Together As One" and "Our City, Your Joy."
The slogan was submitted by Huang Yuanyuan, a student of Jinan University in Guangzhou, south China's Guangdong Province.
The winning logo and slogan were selected from 15,717 entries after a 147-day search wrapped up in April last year. About 10 percent of the suggestions came from overseas. An online vote for the 10 finalists was held at the end of last year.
At the announcement the Hong Kong singer Eason Chan Yik-Shun sang "By Your Side," the volunteer song for Expo 2010.
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