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September 26, 2009

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What A Decade -- and we've still got you covered

SHANGHAI Daily celebrated its 10th anniversary yesterday, thanking its readers, advertisers and government agencies for the support that has enabled the newspaper to build bridges between the city and the rest of the world.

The celebration ceremony was attended by senior governmental officials, executives from multinational companies and diplomats.

"We're here to celebrate Shanghai Daily's 10-year achievements," said Wang Zhongwei, minister of the Communist Party of China Shanghai Committee's Publicity Department.

"We wish the paper an even brighter future."

On October 1, 1999, the first edition of Shanghai Daily hit the streets of a city seeking to reach out to the world.

Shanghai Daily began with eight pages five days a week and a staff of about 50. Today, the paper prints up to 48 pages of news, sports and features a day and comes out every day of the week.

The paper employs about 120 people and is distributed in more than 50 countries.

Shanghai Daily was the first English-language newspaper on the Chinese mainland to publish in color and is the sole English daily newspaper circulating in the Yangtze River Delta.

In the past decade, Shanghai Daily had never stopped striving to offer deeper, wider and better news coverage for its readers, Editor-in-Chief Zhang Ciyun said.

The newspaper expanded to seven days last year and has tapped into new technologies to offer an online edition, mobile phone news delivery and Kindle distribution.

"Many expats fall in love with Shanghai, and one reason is Shanghai Daily," Song Chao, deputy minister of CPC Shanghai Committee's Publicity Department and director-general of the Shanghai Municipal Information Office, told a luncheon reception at Le Royal Meridien Shanghai.

"Shanghai Daily should continue to commit itself to high-quality journalism and seek to reach even more foreign readers."

Miao Guoqin, Party secretary of parent Wenhui-Xinmin United Press Group, said: "We're proud of Shanghai Daily as a member of this group. The paper has staked a reputation among expatriates and has become a pearl in our group."

The accolades came not only from the leaders but readers as well.

Beatrice Camp, United States consul-general in Shanghai, said she started reading the paper on the first day she arrived in the city last September.

"I don't think I have missed a day since," Camp said. "I read it even on vacation by looking at it online.

"There are a lot of things that catch my attention every day, but I really enjoy the good coverage you are doing for the World Expo."

Keith Hardie, general manager of Le Royal Meridien, said Shanghai Daily was the first thing he read when he came to the city in February, 2007.

"The news coverage of the 2008 Beijing Olympics was great and helpful," he said, adding that he hoped to see more international sports coverage in the newspaper.

Mark Butcher, principal at the Sino-Canada High School, has become a loyal fan of Shanghai Daily since coming to the city in 2003.

"I like it," said Butcher. "I start my day with a cup of coffee and Shanghai Daily."

The Pudong Shangri-La Hotel celebrated Shanghai Daily's birthday by sending a 20-kilogram cream-and-chocolate newspaper-shaped cake to the office on Weihai Road on Thursday.

It took two days to bake and frost. It was designed by Tim Stanhope, the hotel's area executive chef, and Peter Clarke, its resident manager.

"It's great that the newspaper extended its publication to Sunday," said Clarke. "Now, we have things to read on Sunday."


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