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March 30, 2020

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Xuhui offering subsidies to get business going

Xuhui District has allocated 10 million yuan (US$1.4 million) to help local bookstores, art galleries and others resume business amid the novel coronavirus outbreak.

Cinemas, bookshops, theaters, art venues and tourist spots have seen sharp decreases in visitor numbers.

Also, stores, museums and historic villas at the Xujiahui commercial hub, the West Bund waterfront and the Hengfu (Hengshan-Fuxing Road) Historical Conservation Zone have been badly hit.

To help restore both business and confidence, the district has released measures, including subsidies.

With the suspension of cultural venues, and closure of cinemas, entertainment sites and tourism attractions, the market has been hit hard, Jin Jianhong, deputy director of the Xuhui culture and tourism bureau, said.

One hotel with 700 rooms had only 10 customers during the Spring Festival.

The Zhongshuge bookstore at the Greenland Being Funny Mall has seen sales reduced to 10 percent, said general manager Zhu Bing. Business has been around a third of normal since March.

Each bookstore with over 40,000 yuan in revenue in April and May will receive a subsidy of up to 100,000 yuan.

And each theater will receive 20,000 yuan for every 1,000 people during the same period.

Art galleries, museums, historical sites and tourism attractions will be given 10,000 yuan for every 1,000 visitors.

The coronavirus pandemic has greatly affected the plans of art galleries and museums, according to Chen Anda, assistant general manager of the West Bund Development Group.

The West Bund waterfront is developed by the district’s government as a center of art.

Some venues reopened on March 20 with reservations and limits on visitors, Chen said.

Most of exhibitions planned for May and June have been canceled.

“However, it may have created an opportunity for domestic artists to host their own exhibitions,” Chen said.

The group has also provided 10,000 free admissions to medical workers, who can apply online using their work ID.

The Hengfu Historical Conservation Zone has three new walking routes with guides.

All the museums and former residences of important figures reopened on March 17.

A music route takes visitors to the British-style Blackstone Apartments on Fuxing Road M., built in 1926, which have become home to the headquarters of music institutes and workshops, said Yao Jiayin, deputy general manager of the Hengfu Investment and Development Co.

The Xujiahui shopping hub will host flower exhibitions and light shows in May to bring back visitors, said Yin Jie, an official from the Xujiahui Commercial Co.




 

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