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August 12, 2011

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Reading online is ever more popular

LOCALS are getting used to reading online, as computers and smartphones are used over traditional media, according to a survey released by the Shanghai Press and Publication Bureau yesterday.

The bureau conducted its first-ever survey looking into the reading habits of more than 2,200 people in Shanghai in the era of new media. The survey started in September 2010 and involved participants across different age groups and occupations.

"It is a must to learn the current reading behaviors of the public so that we can offer better service to readers at the coming book fair," said Kan Ninghui, deputy director general for the bureau.

The survey found that 61 percent of people said they spend less time on traditional reading than before, including the use of newspapers, magazines and books. Yet 75 percent said they enjoy those reading materials because they are more comfortable and less tiring to read.

The survey found that news stories accounted for more than 45 percent of digital reading content.


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