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April 6, 2012

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Home » Metro » Entertainment and Culture

3D light show to highlight North Bund

A 3D light show, which impressed locals in the New Year countdown, will illuminate the North Bund every night in the near future as part of the area's blueprint to build a "Shanghai Music Valley."

The North Bund contains downtown's largest shikumen compounds, which were built near waterways. Hongkou District, home to the North Bund, plans to develop the historic preservation zone into a cultural and creative industries "clustering area" called SMV.

The project will cover about 280,000 square meters of land and three meandering rivers passing through the area will be lit to add ambiance. SMV will become a tourist attraction featuring trendy art studios in narrow alleys, sharing similarities with Tianzifang, a Shanghai art community.

"Music will be the theme of the area," said Li Ping, general manager of the Shanghai Music Valley Creative and Innovative Management Co Ltd. The "valley" will try to attract musicians to set up studios in the area, lure record dealers and hold concerts, music festivals and other live performances.

SMV has chosen the exterior walls of several classic buildings, including the former slaughterhouse 1933 Shanghai and a nearly decorated historical building, 1913 Shanghai, for the 3D light show with music. The first site for the light show will be built as early as this summer. Nearby residents can see the show from their balconies.

SMV is revamping several buildings, including a triangular structure that looks like a piano, a building enclosed by rivers and the former theater of Jiaxing neighborhood. Former factories and firms inside the buildings will be moved out to make room for the music and art industries.


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