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June 12, 2014

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Home » Metro » Entertainment and Culture

Changing times for TV

By Xu Wei | June 12, 2014, Thursday | Print Edition

LOCAL video websites are set to expand into series production, industry insiders said yesterday at the ongoing 20th Shanghai TV Festival.

In the past, the sites were primarily platforms for repeat transmissions of television content, but more and more of them are now moving into production, broadcasting and commercial partnerships.

By the end of the year, more than 1,000 episodes of original programs are expected to air on such websites.

According to Wang Juan, deputy general manager of Tencent Online Video, the company took the decision to produce its own programs last year. This year, it will present about 500 episodes.

“This is a new field, but the prospects are good,” he said.

The company’s new thriller “Death Notify” attracted more than 2 million click-throughs in the 12 hours after it debuted on Tuesday, he said.

The program’s writer Li Xiao said its popularity “demonstrates that online series can cover a lot of subjects and be produced in many styles.”

Ma Zhongjun, chairman of Ciwen Media Group, which co-produces the show said he is happy to make programs that cater to Internet users.

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