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Movie buffs aim for disaster in '2012'
By Xu Wei |
November 16, 2009, Monday
|
Online Edition
Online Edition
The US$200 million Hollywood disaster film "2012" directed by Roland Emmerich has proved to be a hit at the Shanghai box office over its opening weekend.
Shanghai United Cinema Lines, the city's leading cinema chain, has already taken more than 9 million yuan (US$1.33 million) on the film since its simultaneous worldwide release on Friday. Globally it has grossed US$225 million.
"Among all the foreign films shown this year, the robust beginning of '2012' is second only to that of 'Transformers 2,' which earned about 15 million yuan in ticket sales during its opening weekend," said Wu Hehu, deputy director of the chain.
So far, Yonghua Cinema has sold about 670,000 yuan worth of tickets for the end-of-the-world film.
"In the film the transport to safely rescue the human race is made in China," said cinema manager Liu Bo. "The film's rich Chinese elements and scenes, particularly in the ending, have been well received by local movie buffs."
Industry insiders noted that the film would run for at least another month, although it also faces competition from sci-fi cartoon "District 9,"due to open on November 27, and Chinese martial arts comedy "The Robbers" due to open on Friday.
Shanghai United Cinema Lines, the city's leading cinema chain, has already taken more than 9 million yuan (US$1.33 million) on the film since its simultaneous worldwide release on Friday. Globally it has grossed US$225 million.
"Among all the foreign films shown this year, the robust beginning of '2012' is second only to that of 'Transformers 2,' which earned about 15 million yuan in ticket sales during its opening weekend," said Wu Hehu, deputy director of the chain.
So far, Yonghua Cinema has sold about 670,000 yuan worth of tickets for the end-of-the-world film.
"In the film the transport to safely rescue the human race is made in China," said cinema manager Liu Bo. "The film's rich Chinese elements and scenes, particularly in the ending, have been well received by local movie buffs."
Industry insiders noted that the film would run for at least another month, although it also faces competition from sci-fi cartoon "District 9,"due to open on November 27, and Chinese martial arts comedy "The Robbers" due to open on Friday.
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