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August 18, 2010

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Home » Metro » Entertainment and Culture

New sales record at book fair

THE city's annual book fair concluded yesterday, and once again it created new records for visitor numbers and sales.

More than 250,000 people - about 10,000 more than last year - visited the week-long 7th Shanghai Book Fair despite the unusual heat wave.

The fair organizer, the Shanghai Press and Publication Bureau, said yesterday that 30.8 million yuan (US$4.53 million) was spent on books in the main fair at the Shanghai Exhibition Center, 2 million yuan more than last year.

An additional 11 million yuan came from extended fairs at major bookstores and online stores.

Books by Chinese-Canadian woman writer Bei La took the top two spots on the 10-book bestseller list at the fair.

It was the second time that Bei, a writer of romantic novels, ranked first at the fair. Her novel was also the sales champion at last year's fair.

Organizers conducted a survey during the fair, sampling 491 visitors. Of the total, 98.5 percent were satisfied with the fair.

Visitors said they were satisfied with the variety of books, new book-launching activities and discounts, and were especially happy to meet with cultural celebrities face to face.

However, some visitors complained the fair was too crowded and noisy, which disturbed audiences at some of the cultural lectures.

"We will make further improvement next year after collecting suggestions from visitors," bureau director Jiao Yang said.

"I hope the book fair will become a cultural feast for residents every summer."

The fair featured about 470 publishers from all over the country displaying some 150,000 books.

For the first time, organizers invited experts and visitors to select the 10 most influential new books, the 10 most appealing publishers and 10 most creative editors at the fair.


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