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Pop dramas expected to flourish
By Xu Wei |
June 10, 2010, Thursday
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Online Edition
Online Edition
DRAMAS starring popular stars, still in their infancy in China, are expected to flourish and develop on both television and Internet platforms, industry insiders said at yesterday's Magnolia Forum, a brainstorming section of the ongoing 16th Shanghai Television Festival.
TV experts and producers from both sides of the Taiwan Strait exchanged their views and experience on the creation of such shows and market cooperation.
Yao Jia, director of marketing from Golden Eagle Broadcasting System, said that this kind of show has been marginalized for some time due to traditional preferences for family drama, costume drama and wartime spy series.
"However, with the booming of Internet video-sharing Websites whose users are mainly young people, there's a huge potential market and business opportunity for this genre," Yao added.
Yesterday Tudou.com, one of China's largest video-sharing Websites, also announced it will shoot a 12-episode Internet talent show starring Taiwanese heartthrob Joseph Cheng.
Audiences will encouraged to share their views on the site while watching the drama.
According to the forum, international casting is another new trend in this genre.
Veteran mainland TV drama film director Gao Xixi plans to collaborate with South Korean actress Jang Nara on "The Mischievous Queen," a comedy romance series set in ancient China. The series' international cast will be a boost to its overseas distribution.
Some people consider these dramas simple and a transient fad. But Angie Chai, Taiwanese TV producer of "Meteor Garden" and "Mars" noted that the genre should always take its root in real life no matter how beautiful the romantic ambience it tries to present.
"However, a basic rule for anyone who hopes to make a touching idol drama is that he or she should believe in dream and love," Chai said.
TV experts and producers from both sides of the Taiwan Strait exchanged their views and experience on the creation of such shows and market cooperation.
Yao Jia, director of marketing from Golden Eagle Broadcasting System, said that this kind of show has been marginalized for some time due to traditional preferences for family drama, costume drama and wartime spy series.
"However, with the booming of Internet video-sharing Websites whose users are mainly young people, there's a huge potential market and business opportunity for this genre," Yao added.
Yesterday Tudou.com, one of China's largest video-sharing Websites, also announced it will shoot a 12-episode Internet talent show starring Taiwanese heartthrob Joseph Cheng.
Audiences will encouraged to share their views on the site while watching the drama.
According to the forum, international casting is another new trend in this genre.
Veteran mainland TV drama film director Gao Xixi plans to collaborate with South Korean actress Jang Nara on "The Mischievous Queen," a comedy romance series set in ancient China. The series' international cast will be a boost to its overseas distribution.
Some people consider these dramas simple and a transient fad. But Angie Chai, Taiwanese TV producer of "Meteor Garden" and "Mars" noted that the genre should always take its root in real life no matter how beautiful the romantic ambience it tries to present.
"However, a basic rule for anyone who hopes to make a touching idol drama is that he or she should believe in dream and love," Chai said.
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