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Youku releases new productions

ONLINE video streaming website Youku released its new productions today at the ongoing 23rd Shanghai TV Festival.

Professionals and experts also gathered to discuss the production of pan-culture online contents and cross-border cooperation.

Eight homegrown series of varied genres will debut on Youku during the summer vacation.

"The Advisors Alliance," an epic drama starring Wu Xiubo and Liu Tao is about the legendary life and career of Sima Yi, a general and politician of the state of Wei in the Three Kingdoms period. The intellectual helps the state of Wei defending from Zhuge Liang's Northern expeditions.

Both "Princess Agents" and "Lost Love In Times" are based on hit online romance novels. They boast spectacular scenes and exquisite traditional costumes.

Productions on the heels also include a highlight-anticipated youth drama starring Zhou Dongyu and Zhang Yishan. Adapted from Feng Tang's popular novel "Beijing, Beijing," the series is a sentimental story about young love and brotherhood among a group of people living in Beijing.

Mega-productions of online series are also expected to be released at theaters in the future, officials said.

Meanwhile, industry insiders exchanged their views on the production of online contents and cross-border cooperation at a seminar titled "Pan-Culture Innovation Seminar."

"The Great Shokunin" was the most watched documentary series on Youku with over 150 million click-through rates. The popular series takes lens at the country's craftsmen of time-honored intangible cultural heritage.

Producers said to cater for the taste of huge number of Netizens in China, online contents should be made with new creative perspectives and cinematography.

According to Wang Ping, an official with Youku, online programs of culture, finance, education, documentary and technology are gaining much more popularity among young Netizens in big cities of China. Youku is considering to present more fashionable and original cultural shows and develop an industry chain.

"Many of the shows have nurtured a loyal fan base," Wang said. "Such pan-culture programs boast flexible forms and styles of reality show, talk show, documentary and variety."


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