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Scheme to auction city's billboard sites

A PILOT scheme will begin later this year to auction off sites in the city that can be used to display billboards, the Shanghai Greenery and Public Sanitation Bureau said yesterday.

The bureau also plans to remove about 16,000 unauthorized billboards this year and open 1,000 acres of green space.

According to the plans announced last year, all billboards on roofs of 20 stories or higher and hoardings at restricted areas ?? including both sides of the Yan'an Elevated Road, the Bund and key tourist spots such as the Yuyuan Garden ?? will be removed.

The bureau will work with local urban planning departments to set out where billboards can be put up and how large they are allowed to be.

Last year the bureau removed about 6,000 hoardings, 1,400 billboards on rooftops or the sides of buildings, 23 along expressways and 260 on elevated roads.

Liu Weiguang, a bureau official, said billboards at bicycle parking areas and newspaper kiosks will also be removed. Advertisements on telephone booths and at bus stations will be allowed to remain.

The bureau also plans to renovate scenic lighting spots around the Bund, Lujiazui and the Expo zone this year.

"A number of large-scale lighting projects will be completed before October for the National Day," Liu said.

The bureau also announced the city would open 1,000 hectares of green space and renovate another 1,700 hectares this year. The new Chenshan Botanical Garden in Songjiang District will be completed this year and open to the public in 2010.


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