iDEAL Cafe set to blend coffee with stories, art, writers
Print Edition
A NEW platform called iDEAL Cafe, which tells the stories of Shanghai coffee to the world, was launched at the opening ceremony of the Hongqiao International Coffee Harbor yesterday.
The organizer Shanghai Daily placed a 鈥渟tory mailbox鈥 at the event taking place at the Hongqiao Import Commodity Exhibition and Trading Center in Minhang District to collect people鈥檚 stories about coffee.
Meanwhile, a new plan introducing art into local cafes was also released. It is co-organized by Shanghai Daily and the Shanghai Young Art Fair and supported by the Shanghai Technician Association鈥檚 coffee specialties committee.
One hundred works from young artists will decorate local cafes and make them 鈥渋deal cafes.鈥 These works will form an offline 鈥淐afe Gallery鈥 and will be available for purchase. Part of the proceeds will be given to the cafes. Nine of the artworks are exhibited at the event.
The organizers hope residents will have better experiences when drinking coffee at local cafes, and believe this plan can create more diversified and flexible operation patterns and business modes for both the cafes and artists.
According to Wang Fang, director of the Shanghai Young Art Fair, the art fair has been committed to building platforms for young artists, and Shanghai Daily鈥檚 鈥渋DEAL Cafe鈥 project brings art closer to life.
鈥淭hat鈥檚 consistent with the goal of the Shanghai International Artworks Trade Month, which is facilitating the public鈥檚 art consumption and improving the city鈥檚 cultural connotations,鈥 Wang said.
Zhou Fang, secretary-general of the technician association鈥檚 coffee specialties committee, said she believes that with the help of this plan, it will be easier for local cafes to attain decorations matching their own styles, which can improve their environment and increase their appeal to coffee lovers.
Moreover, a project called 鈥淪hanghai: Writers in Cafes,鈥 jointly designed by Shanghai Daily and the Shanghai Writers鈥 Association, will soon be introduced to the public with documentaries and publications in which 30 authors from home and abroad will share their stories related to coffee. The authors include Sun Ganlu, Chen Danyan, Xiao Bai, Chen Qiufan, Zhang Yiwei and Millicent A A Graham.
Zhu Jiajian, head of Shanghai Daily, said Shanghai has more cafes than any city in the world. In Shanghai, a cafe can be not only a space for an ordinary person鈥檚 daily life, but also a place that provides a special perspective for people to see the city鈥檚 arts and humanities as well as historical stories. Cafes mix foreign and local cultures, and exhibit the inclusiveness and diversity of the city.
鈥淲e hope we can better illustrate Shanghai鈥檚 coffee culture, and witness the city鈥檚 innovation and vitality on its way to becoming an international consumption center,鈥 Zhu said.
So far, more than 50 independent cafes in Shanghai have joined iDEAL Cafe.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
