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Bus stop ads draw ire
By Dong Zhen |
September 4, 2011, Sunday
|
Print Edition
Print Edition
SHANGHAI bus riders are complaining that illegally placed adverts at downtown bus stops are making it difficult or impossible to read the routes and schedules.
The problem is spreading to many bus stops including on busy Nanjing Road, Changshou Road and Jiangning Road, reporters found.
"I could not see the bus schedule at all," said an angry man waiting for a bus at a stop near Changshou Road.
Advertising and recruitment fliers of various kinds had replaced or covered the original bus schedule information.
"I need to see the bus route information, not a recruitment notice for escort boys and girls at nightclubs, nor adverts for so-called specialist clinics treating sex diseases," the man said.
Shanghai Public Transport Advertising Company, the government authorized manager of bus stop signboards, said people had unscrewed the glass cases at night, when supervision was slacker, to replace the bus information signs with their fliers.
The problem marks a failure of the company's recent effort to crack down on the practice. In June, the company began sealing the gap between the two layers of glass surrounding the signboards after finding advertising fliers were being stuck inside the space. However, the flier dispatchers did not give up. They found the bus signboards are easy to unscrew with the right tools.
The problem is spreading to many bus stops including on busy Nanjing Road, Changshou Road and Jiangning Road, reporters found.
"I could not see the bus schedule at all," said an angry man waiting for a bus at a stop near Changshou Road.
Advertising and recruitment fliers of various kinds had replaced or covered the original bus schedule information.
"I need to see the bus route information, not a recruitment notice for escort boys and girls at nightclubs, nor adverts for so-called specialist clinics treating sex diseases," the man said.
Shanghai Public Transport Advertising Company, the government authorized manager of bus stop signboards, said people had unscrewed the glass cases at night, when supervision was slacker, to replace the bus information signs with their fliers.
The problem marks a failure of the company's recent effort to crack down on the practice. In June, the company began sealing the gap between the two layers of glass surrounding the signboards after finding advertising fliers were being stuck inside the space. However, the flier dispatchers did not give up. They found the bus signboards are easy to unscrew with the right tools.
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