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December 16, 2011

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Ad slogan didn't violate copyright, court rules

YUEXING Furniture Group successfully defended itself in a copyright-infringement suit yesterday, in which two plaintiffs accused the furnishing mall operator of plagiarizing their ad slogan created for a Yuexing contest last year.

The two plaintiffs, Chen Yuji and Sheng Huanhua, also sued Sally Wu, the image ambassador of Yuexing Group, in the same lawsuit in the Putuo District People's Court.

The plaintiffs said they emailed three slogans to Yuexing to participate in its ad competition for prize money on November 15 last year but they were not on the winner list. Yuexing began to use the Chinese phrase "Yuexing, the home in my heart" in its advertising campaign on February 1.

Chen and Sheng said the wording of this slogan was highly similar to theirs and demanded 710,000 yuan compensation as they had registered a copyright for their work on November 14 in Jiangsu Province.

The court ruled that both slogans lacked creativity as it was a common phrase and should not be considered for copyright protection.

The agent of Sally Wu, a Phoenix TV journalist and hostess, also made a statement that Wu had nothing to do with the ad competition.


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