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July 9, 2011

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Crackdown on stores' never-ending sales

STORES along Nanjing Road E. that claim throughout the year to be holding clearance sales must stop misleading customers, authorities said yesterday.

More than 10 stores, mainly between Henan Road and the Bund, are listed as the main targets of the one-month inspection by city authorities that will kick off on Monday.

Eye-catching posters claim they are offering big discounts ahead of closure, but these have rarely been changed in years and provide the stores with good business.

An official, surnamed Wang, told Shanghai Daily yesterday they have already informed the stores to stop these claims or face a fine of up to 200,000 yuan (US$ 30,931).

Loud promotional broadcasts must also be turned down.

The official admitted that there is no standard for promotion posters, which can spoil the city's image.

A store named Clio Coddle on Nanjing Road E. was reported to have had "sale" signs for more than a year, though prices remained the same.

Staff said they did not know about the inspection, with one employee saying the favorable price will last until all the merchandise is sold.

Wei Jinfeng, a middle-aged shopper, said she kept an eye out for discount posters. "They're quite attractive and I just cannot help stepping into the shops for a look," she said.

According to Wang, they will not only look for false advertisements but crack down on any illegal business and behavior, such as sales staff pestering passers-by, especially foreigners, to go into small stores down lanes.

Nanjing Road E., especially the section near the Bund, is to be turned into a high-end shopping area. Small stores will be relocated when their current lease contracts expired, Wang added.


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