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Embattled pancake maker accepts company sponsorship to reopen with new store

By Yang Jian | October 11, 2016, Tuesday | Online Edition

AFTER being suspended for two weeks for running without license, the city’s Ada Scallion Pancake store will reopen soon as a leading online food-delivery platform today announced it would sponsor the owner to find a new store to reopen his business. 

The popular and traditional scallion pancake store was suspended in late last month by the bureau because the owner Wu did not have a business license.

Wu has made his renowned scallion pancake for the past three decades, attracting customers from both home and abroad who are prepared to queue for hours to sample his products. He attracted many expatriate customers as well as foreign tourists after the BBC interviewed him for a documentary “Taste of Shanghai.”

The suspension sparked heated discussions online with most local netizens said they expected Wu to reopen to bring back their “childhood flavor.”

Wu Gencun, the owner of the popular scallion pancake store has reached an agreement with the Ele.me to reopen with a license near its original store on Maoming Road S. with investments from both the company and Wu himself, the market supervision and management bureau of Huangpu District said today.

“I will keep making the scallion pancake all by myself with my traditional skills to ensure a good flavor as well as the food safety condition,” Wu said. The 59-year-old owner said he had been under much stress since the store was suspended by the authority, and now he felt "relieved." The price will remain at 5 yuan each, he added.

The food delivery platform is still looking for a suitable business location for Wu and will subsidize him at the beginning of his new business, the company said.

The watchdog officials had been helping Wu to find a solution to reopen legally since the suspension, said an official with the bureau. Ele.me later contacted the bureau to offer support to Wu after massive media reports on the suspension, he added.

“The bureau will keep cracking down on unlicensed food stores within the district,” the official said. He said the bureau has closed 789 illegal food stores since early this year, while helped 133 food stores without license to reopen legally like Wu.

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